I watched that thing and basically the only good point she made was that successful profiles were short and stuck to optimistic, non-specific language and (this is key) not because they're dumbing themselves down, but because they're making themselves more approachable. ding ding ding. When you write that you're fluent in 5 languages and have backpacked through 100 countries, no one is impressed. All they're seeing is that you're going to have equally specific, idiosyncratic demands on them, which they'll never fulfill, so why bother?

I'm glad she found someone and got married, but the truth is the rest of her approach is so blinded with mistakes that really, it was luck, not any sort of logical hacking, that got her her result.

Let's start with the obvious: an f'ing spreadsheet to rate men before she even meets them! Meanwhile, they get huffy if guys rate girls on a 1-10 scale of attractiveness off of a picture! Not only that, but it was filled with stupid shit. You want a guy to travel to Petra and wander the souks of Cairo? Honey, that's the type of shit single people do. Once you're married and have kids, the first several years, you won't travel at all, and after that, cruise ships and all-inclusives with a kiddie pool are about the most exotic places you're going to be visiting. Lugging a 2 year old around Cairo worried about food, sunburn, dysentry, and kidnappings (not in that order) is not a vacation. I really can't stand people who are so specific about what type of travel they want to do with a partner. It's the height of arrogance to assume that only you know what parts of the world are valuable. That a guy who likes to go camping at the local state park might actually introduce you to a whole new world that's just as fun and amazing as being on a package bus tour and snapping pictures of Petra while pretending you're Indiana Jones just discovering what's now basically a tourist trap for people who feel the need to feed their instagram page.

The other big mistake she makes is that, after creating her 10 fake guy profiles and collecting the women who respond, she doesn't then attempt to figure out who among those women would such a guy respond to. Rather, she just draws conclusions from all of the women who responded. Hate to break it to you, but desirable guys aren't slaves to be bought at auction based soley on buyers' needs. They have their own preferences and standards and they'll discard 90% of the profiles (especially if they're looking for something serious) before meeting them. So making your profile similar to the ones who respond just makes you closer to... women who like such profiles (which you already are), not closer to the women such guys like in return. For a woman who keeps going on and on about how smart and savvy and logical she is, this seems to be a glaring error.

Next, she dances around what study after study shows is the #1 factor in getting matches: your looks (for both guys and girls). All she can say is that women who liked the fake profiles "showed more skin". Well duh, it's because they were hotter. If you're an overweight post-wall frumpy woman, showing more skin will probably work against you. Note, she had no problem putting several lineitems on her spreadsheet about the guys appearance: his height, weight, hair must be curly and dark and no male pattern baldness, not too muscular, etc. So she's totally fine acknowledging her own physical standards and refusing to compromise on them. But she couldn't bring herself to acknowledge that guys, especially the desirable guys she's after, have their own standards, and she doesn't meet them. So she ducks it by concluding "I just need to show more skin." I wonder if she papers over similar unpleasant conclusions in her work as a "consultant".

And finally, and perhaps most importantly, this whole exercise was a sham: the point is not to find out what guys like, and then craft a profile to meet those standards. It's to actually change to be the type of person those guys like. Otherwise, when your real personality finally comes out, the relationship will be in trouble. IOW, the problem isn't that her profile made her seem like a picky, superficial, demanding boss babe, while the other profiles made the other women seem nice, approachable, and easy going. It's that she actually is a picky, superficial demanding boss babe. Notice that nothing she learned about what guys look for in a woman was applied to changing her spreadsheet. Her scoring system remained the same. The only thing that changed was the profile, to hide the fact that she was the type of person to have such an elaborate spreadsheet in the first place.

She didn't say to herself "demanding that my guy better want to go to Petra results in fewer matches, so I should remove that from my spreadsheet, or at least give it fewer points, and be accepting of guys who have different ideas of travel." Nope. She just removed it from her profile, but it was still important enough that she mentions she finally visited Petra with the guy she matched with, and even named her daughter Petra. That's not change. That's just better marketing.

You can point towards the right path with different language; your first phrase was unnecessary. If you can edit it, I'll restore it (or, if it can't be done, just repost your reply with some changes).